BBC Pashto adds major sports show - Lobay - to its TV offer
To keep Afghan sports fans up to date with this summer’s busy international calendar and beyond, BBC Pashto TV’s sports coverage is getting a major boost with the launch of the weekly live Lobay (Sports) programme.
Published: 6 June 2016
Lobay gives us an excellent format to deliver weekly analysis, opinions and in-depth reporting.
From 10 June, the 10-minute programme will be included in the Friday edition of the daily Pashto TV programme, BBC Naray Da Wakht (BBC World Right Now), bringing in-depth coverage of sporting developments that are of special interest to Afghan audiences.
The first edition of Lobay comes just before the start of the 2016 UEFA European Championship, and the Afghan national cricket team’s upcoming tour of the UK, Ireland and Holland. Lobay will feature key moments of the Wimbledon tennis tournament, the England tours by the Sri Lanka and Pakistan cricket teams, and, of course, the main news from Rio 2016.
BBC Pashto TV Editor, Emal Pasarly, comments: “While we always cover sport stories from around the world, interest in sport is also growing among our Pashto-speaking audiences – especially with the Afghan national cricket and football teams doing well at regional and international levels. Lobay gives us an excellent format to deliver weekly analysis, opinions and in-depth reporting. I hope our audiences will make an appointment to watch this new, dynamic programme, which is to be a permanent fixture in the BBC Pashto TV offer.”
Lobay is part of the Friday edition of the daily TV programme BBC Naray Da Wakht, broadcast live from London in prime time (18.00 Kabul Time) on the Shamshad TV network and repeated on Shamshad TV at 23.00 Kabul Time. The programme is also available on demand via the BBC Pashto channel on YouTube and the website bbcpashto.com.
Two in five adult Afghans consume BBC content each week. BBC Pashto content reaches 6.7 million people in Afghanistan, Pakistan and the rest of the world every week (BBC Global Audience Measure 2016). BBC World Service - of which BBC Afghan service is part – is available to audiences in Afghanistan on multiple platforms in Pashto, Dari, Persian, Uzbek and English.
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