Our work around the world in 2024-2025
BBC Media Action Annual Report 2024-2025
In one of the toughest years in memory for media and international development, as the world becomes increasingly polarised and conflict-affected and amid cuts to overseas development aid, including the loss of USAID,BBC Media Action has continued to deliver practical impact at scale – reaching nearly 100 million people in 30 countries and 50 languages, through our network of more than 400 media partners around the world.
Our teams have continued to deliver amid conflict in Ukraine, South Sudan and Myanmar. We have reached some of the farthest corners of the Pacific to strengthen local media’s ability to report on climate change and adaptation, local elections, health needs, and gender-based violence. We continue to support women in media in Afghanistan amid fast-changing and tightening restrictions on their basic rights. We have continued critical climate adaptation work in Kenya, Somalia and Tanzania, and expanded this work to Uganda. We have reached young children in crisis in Gaza, giving them precious moments to feel like children again.
We continue to support vibrant, trustworthy media essential to democracy, more inclusive societies and a safer and more habitable planet.
Check out some of our highlights from the year
Global: Pursuit of Truth
In a media landscape increasingly distorted by disinformation, with rising attacks on journalists and shrinking press freedom,our three-year initiative to protect public interest media is providing access to accurate, trusted information in some of the world's poorest, more fragile and conflict-affected countries and contexts.
Global: Building Brave Media
Our Brave Media project, co-funded by the European Commission, is a global initiative to enhance the resilience of independent, public interest media in more than 20 countries across Africa, Latin America, Asia, and the Middle East. Launched in 2024, the three-year global initiative is led by BBC Media Action, working in partnership with eight other organisations.
Bangladesh, Nepal, Kenya: BRIDGES
Our Bridges project is connecting climate scientists, journalists, local leaders and communities to help people adapt and prepare for extreme weather and climate change – by ensuring information is shared in ways that can be easily understood, and that weather forecasts are jargon-free, and include details about how people can prepare their homes and families amid life-threatening weather events.
East Africa: New film series
Our 2025 Living Climate Change film series highlights the human impact of climate change in Ethiopia, Kenya and Somalia - displacing and dividing families, and contributing to child marriage. It also examines people's efforts to understand, adapt and respond to this new and difficult reality.
Tanzania: 10 years of Niambie
Our radio show Niambie (meaning ‘tell me’ in Swahili), which counts challenging gender inequality among its many aims, has grown to reach more than five million listeners in the last 10 years.
Bangladesh: Aa’rar Kissa (Our Story)
Our radio drama series, Aa’rar Kissa (Our Story), was produced and designed for use in listening groups to address mental health issues for the Rohingya community living in camps in Cox’s Baza.
Ukraine: Saving lives through mine awareness
In Ukraine, BBC Media Action is helping local media outlets deliver lifesaving information to keep people safe from unexploded mines and explosive objects
North Africa: WISER
When wildfires strike, timely information can mean the difference between loss and survival. The WISER project empowers communities across North Africa with trusted, life-saving climate communication.
Gaza: Reaching children in crisis
Part of BBC Media Action’s Gaza Lifeline project, Zaza and Zuzu is a powerful audio show for young school-aged children and their carers, providing child-focused educational entertainment and essential humanitarian information. The episodes have reached over 17,000 children living through conflict.
India: Influencing for good
BBC Media Action’s #Invaluables campaign is a first-of-its-kind collaborative in India that aims to shift perceptions about waste picking and informal waste pickers in Bengaluru by bringing their crucial contributions to the forefront and helping them experience greater social acceptance.
Indonesia: Kembali Ke Hutan (Return to the forest)
BBC Media Action launched Kembali Ke Hutan (Return to the Forest) - a range of high quality, relevant and accessible social media and TV content to engage the burgeoning young, digitally savvy population of Indonesia and spark discussion and action around climate and the environment.
Pacific Islands: Understanding audiences
Our work in Pacific Islands is strengthening public interest media across the region. Our audience research across six Pacific nations uncovers the diverse habits, preferences, and challenges faced by audiences and the briefings offer vital insights to support inclusive, responsive, and effective media and communication strategies across the region.
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