ዘሩባቤል
ሰላም! ስለአንድ ጉዳይ ወደምንወያይበትና ስለጉዳዩ ለማውራት የሚያስፈልገውን ቋንቋ ወደምናቀርብበት የEnglish Together ዝግጅት እንኳን በደህና መጡ። ዘሩባቤል እባላለሁ። አብረውኝ ደግሞ. . .

Phil
Hi, I'm Phil.

Sam
And I'm Sam, hello. 

ዘሩባቤል
የዛሬው መሰናዶ ስለማሳመን ነው። ስለዚህም ስለሽያጭ ባለሞያዎች በሚያወሳ ጥያቄ እንጀምር፥ ስራቸው ማግባባት እና ማሳመን ነውና። Organizational Behavior and Human Decision Processes የተባለው መፅሄት እንደሚለው የሽያጭ ባለሞያዎችን ስኬታማነት የሚያሻሽለው ከፈረቃቸው በፊት ምንን ማሳየት ነው?

ሀ) ሳምንታዊ የሽያጭ ቁጥራቸውን

ለ) ድጎማቸውን በምን ነገር ላይ ማፍሰስ እንደሚችሉ ወይንስ

ሐ) የስኬታማ አትሌት ምስል

ፊል ምን ይመስልሃል?

Phil
I really don't know.

Sam
If people see their sales figures, they can work out what they need to do to improve – facts, logic and reason – that's what it's all about.

ዘሩባቤል
'logic' አመክንዮን ጠቅሰሃል ሳም፤ በጄይ ሄንሪክስ የሚቀርበውን እና በቢቢሲ ሬዲዮ አራት ላይ የቀረበውን መሰናዶ እናዳምጥ። መሰናዶው አንድን ሰው ስለማሳመን ነው የሚያወራው። አቅራቢው ስለ logic የጠራ አመለካከት ነው ያለው።

Insert
Well, the first thing I say, I get straight from Aristotle who, as you know, wrote the book on logic as we know it today. Aristotle himself said that logic is not the most powerful tool of persuasion. Now here I am on a highly logical programme, so forgive me for this, but Aristotle actually said if you can get people to like and trust you, that's the more powerful tool.

ዘሩባቤል
ስለዚህም logic  ዓይነተኛው የማሳመኛው መሳሪያ አይደለም፤ ስለዚህ ጉዳይ ምን  ትላለህ ሳም?

Sam
Yeah, I'm not convinced – If you make a logical argument, using facts, people will be persuaded.

Phil
But we deal with people, not computers – and people sometimes make decisions illogically. We learnt from that interview that people need to have the trust of the other person to be persuasive.

ዘሩባቤል
ስለዚህ 'trust' እምነት ማለት ነው። I find people who are kind more trustworthy.  But why do you think it is so persuasive?

Phil
OK, think about when you go shopping – do you sit down, compare prices and quality and make a logical decision, or do you go for the shop, or brand that you trust? A shop might be very cheap, but if you are distrustful of the brand, you probably won't buy anything.

Sam
I am very trusting of logic. I like to compare all the prices. You can have a look at my spreadsheet if you want?

Phil
Yeah, that sounds fun. I use trust when I'm choosing where to shop, and I use trust when I choose who to believe and an important part of that for me, is their credibility.

ዘሩባቤል
'Credibility'ተዓማኒነት ማለት ነው፤ ሰዎች ስለሚናገሩት ነገር በትክክል ያውቃሉ ወይ ከሚል የሚነሳ። I think the best way to show that someone is credible is reputation መልካም ስም ማለት ነው።

Sam
If I show people when their logic is flawed – I'm sure that will help them see my credibility. I don't think they like it when I do it, though.

Phil
Well, that's the other thing that we heard about – Aristotle said it was important to get people to like you. You need to build a relationship. 

ዘሩባቤል
I definitely agree ግንኙነትን ለመመስረት 'building a relationship' የምሰጠው ምክር is trust እምነት ማለት ነው።

Phil
If you are good at relationship building, and can show people that you are credible and get them to trust you – then you will have a much better chance of persuading them.

Sam
Maybe that's where I've been going wrong.

ዘሩባቤል
እሽ፤ ቀደም ሲል ሰንዝሬልዎት የነበረውን ጥያቄ ያስታውሳሉ፤ የሽያጭ ሰራተኞችን ምን ማሳየት ስኬታማነታቸውን እንደሚጨምር ማወቅ ነበር የፈለግነው፤ Organizational Behavior and Human Decision Processes የተበላው መፅሄት እንደሚለው መልሱ ሐ) የስኬታማ አትሌት ምስል ነው።

Sam
That doesn't sound very logical!

Phil
See, it's not always about logic. These things can be complicated. Have I managed to persuade you yet? Do you trust me?

Sam
Hmm, I'm not so sure – have we built a good enough relationship yet, Phil?

ዘሩባቤል
ከመሄዳችን በፊት ዛሬ ስንነጋገርባቸው የነበሩትን ቃላት እንመልከት። logic አመክንዮ ማለት ነው፤ trust መተማመን ማለት ነው። credible ተዓማኒ ማለት ሲሆን building a relationship ደግሞ ግንኙነትን መመስረት ማለት ነው። አብራችሁን ስለቆያችሁ እናመሰግናለን፤ ለተጨማሪ የኢንግሊሽ ቱጌዘር መሰናዶዎች በሚቀጥለው ሳምንት ይጠብቁን።