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The story
(A) psychological study of students in California suggests people are more likely to consume healthy portions of vegetables if they are labelled with seductive names.
They found sales went up by 25% when advertised with indulgent labels such as ‘twisted citrus-glazed carrots’ and ‘sweet sizzling green beans and crispy shallots’.
Key words and phrases
indulgent
allowing you to do something when you shouldn’t
decadent
pleasant but immoral
jazzier
brighter, more colourful and more attractive
To do
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