In all, the centre would accommodate about forty people working out at one time. Assuming the average duration of a visit is two hours, this will allow 240 people to visit each day if the centre is open for twelve hours per day. If a booking system was introduced which stopped people from just turning up, it is possible that this could be implemented and do something to alleviate peak times. In all, the centre could have 1,200 members.

Despite considerable competition from other gyms and health clubs, the 2001 census indicated that there are 1,886,806 people living in the Leeds, Bradford, Kirklees and Wakefield areas, which should mean that there should be enough potential customers. The chosen market would be 18 to 35 year old people, who may have some extra money to spend on things such as health activities.

In order to attract customers to the gym, there should be a choice of equipment available. It is also important that members of the public are not in any danger, so fully qualified and trained staff will be employed to help supervise the safe use of the equipment. In addition to this, Kelly (1999) argues that staff presence tends to facilitate socialising as well as acting as a motivating influence.