There is a Novotel Hotel half a kilometre away from the suggested site and a Cedar Court Hotel within two kilometres. A special membership rate could be arranged for the guests of these hotels, where the hotel pays the fees for ten members per year and our facilities will be made available to all their guests.

King (1999) also suggested that the facilities would need to be adequate enough to encourage repeat users. Browning (2003) states that it is very important to talk to customers, preferably before something goes wrong. Market research highlighted several concerns of potential customers, including parking, safety and facilities. The health club will need adequate parking and space for the facilities. King (1999) suggests 20-25 square feet per user and that only 20-35% of the active membership of the health club should be there at any one time.

This has major pricing implications, as the membership will fall if the price is too high. However, the number of people required to cover all the potential costs may require a huge amount of space in the location. The room would need to be about 2,000 square feet, which would allow for about fourteen pieces of cardiovascular equipment and a similar number of pieces of strength equipment. Space should also be considered to allow for mats and dumb bell exercises to take place.