Of course, staffing the centre will result in increased expenditure, as trained staff require payment for their work. Browning (2003) states that costs can put a business out of business. This is obvious, but the cost of gym equipment is very high. Appendix A details the cost of equipment coming to over £33,000 and that does not include building and staff costs. This may be partially recovered by allowing day visitors and a shop selling 'health' goods. The spacing of the gym equipment is also of paramount importance. There should be at least 1m in all directions around the apparatus for safety concerns. This also ensures that clients can move freely from one part of the gym to another. In the market research carried out amongst potential customers, this was a major concern. The recommendations for the health club in Bradford are that, initially, the health club should concentrate on weight training facilities. The possibility of building a pool could be examined in a couple of years. The gym should be set up at the Euroway Industrial Estate in Bradford, as this allows easy access for a large number of people. The centre should be staffed in order to allow the safe use of equipment and encourage a friendlier atmosphere. Linked with safety, the equipment will be placed at least one metre from any other equipment in the health club. This will have the effect of making the atmosphere within the club more open and people will not feel that they are being packed into the available accommodation solely for the sake of the proprietor. |