Without signing in, you won't be able to play programmes or benefit from the personalised featuresthat BBC iPlayer offers. Signing in is quick, free and easy and you should stay signed in for two years on each web browser or app. Sign in isn’t required to watch children’s content through your web browser. 

We need to understand more about what people are watching to ensure we are providing something for everyone. Up until now, we could only tell how many people used BBC iPlayer, but having more data like age, gender and location will ensure we’re better serving all our audience.

We share some of your personal information with TV Licensing to check if you are using BBC iPlayer and to keep their database up to date. You can read more about how we use your information on our Using the BBC website.

Visit BBC account help if you need help signing in or creating a BBC account. If you want to know more about why you need to sign in, read our About the BBC Blog: The next stage of a more personal BBC for everyone.