I'd forgotten how fine the first Thrills album is. It was a record with a point of view, a sunny aesthetic, loads of tunes and even a dose of fun. You knew they had excellent record collections, that they could play well and that clothes hung on them in a satisfactory manner. The record topped the Irish charts and reached number three in the UK. So why did all the energy turn to dust?
I think the roots of the problem were there from the first release. The band was roaring along, too far, too soon. Major record companies are designed to work on a large scale, to move many records to the multitudes. And that's what they did with The Thrills. They were all over the radio and pop TV, they played the festivals and worked the music press. The first album had a clatter of singles, which furthered their profile and their chart residency. You might argue that this is exactly what should have happened. My feeling is that nobody was holding back and the public essentially became bored.
When the second album came out, the band looked knackered, the songs were a little less dynamic and the mystique had all gone. They had no time for development or reflection and the industry cynics were already looking for fresh meat elsewhere. Album three didn't stand a chance.
I hope The Thrills resurface in some way, because they had so much to offer before their cool was all mortgaged out. And if a young Irish band is getting ready for a bit of music industry action and there's no mention of growing into the art and the workload, then I suggest you get a bit concerned.
BBC Radio Ulster, 92-95 FM
Online: www.bbc.co.uk/radioulster
Fridays, ten - midnight
Playlist 12.06.09
Matthew Sweet - Susannah Hoffs - Second Hand News (Shout Factory)
Dexy's Midnight Runners - I Love You (Mercury)
The Vals- Yesterday Today (Electrique Mud)
Neil Young - Cinnamon Girl (Reprise)
The Pyramids - I'm The Playboy (Sombre)
The Vals- Things Will Always Be The Same (Electrique Mud)
The Beatles -Rain (Parlophone)
God Help The Girl - Frog In My Throat (Rough Trade)
The Low Anthem - To Ohio (Bella Union)
Paul Pilot - I Love Your Bones (white)
The Men They Couldn't Hang - Aquamarine (Irregular)
Peter Bjorn And Jogn - It Don't Move Me (Wichita)
Charles Mingus - Better Git It In Your Soul (Columbia)
Matthew Sweet - Susannah Hoffs - All The Young Dudes (Shout Factory)
Manic Street Preachers - From Despair To Where (Sony)
Get Well Soon - Busy Hope (City Slang)
Charlie Dore - I'm Cleaning Out My House (Kartel)
Bap Kennedy - Cold War Country Blues (Lonely Street)
Kris Kristofferson - Come Sundown (Columbia)
The Men They Couldn't Hang - Reservoir (Irregular)
Fink - Sort Of Revolution (Ninja Tune)
Ibraham Ferrer - Perfume de Gardenia (World Circuit)
Magnolia Electric Company - Shenandoah (Secretly Canadian)
Ry Cooder - He'll Have To Go (Reprise)
Fiery Furnaces - The End Is Near (Thrill Jockey)
The Thrills - Old Friends, New Lovers (Virgin)
Ernie K Doe - Kiss Tomorrow Goodbye (Evangeline)