The blog's vital signs
How do you measure the success (or otherwise) of a blog? Well, you could start by making a list of the key numbers you'd like to track and then find a good way of visualising them. I've just spent half an hour adding data to a new service called Daytum, just to see if it could be useful for this purpose. I'll keep playing with it and if it looks like a useful tool I'll develop a set of basic numbers to track and produce a regular report - or preferably a dynamically-updated one that needs no further intervention from me. It's certainly pretty.



Comment number 1.
At 18:11 12th Apr 2009, Russ wrote:It's sometimes not clear what the intention or purpose of a particular blog page is. Is it merely an 'information' or 'point or view' piece, or something intended to elicit comment and discussion? If the latter, then perhaps 'success' could be judged on the quality of the responses made (are the responses all on topic, for example) and whether the blogger engages with the ensuing discussion.
There are currently seven entries in this blog relating to the Radio 4 new website. In my view this is a case where readers have been given no proper structure in which to respond, nor is there as yet much evidence that many of the points made have been answered. In numbers terms, the Radio 4 website blog pages have been 'popular', albeit this popularity has been in inverse proportion to the popularity of the subject in question, a large majority of the responses being strongly negative.
Looking at the Radio 4 blog as a whole, it's been an interesting start, but I still get the impression that its nature is one of 'keep taking the tablets' rather than of one with an overall purpose of interactivity and change.
I would be surprised if the success metrics you are looking for have numbers in them.
Russ
Complain about this comment (Comment number 1)
Comment number 2.
At 16:30 15th Apr 2009, arlatan wrote:How do you measure success of a blog?
Depends what the aim was, and if all contributors understood that aim.
I don't understand the point of "vital signs" . Nor the aims of its originator. "Track a list of key numbers and visualise them". What does this mean please?
What is a dynamically-updated report, and how can it be pretty?
Please explain what the point of this exercise is, in relation to Radio 4's continued existence. In the way you've introduced this , S. Bowbrick, it sounds quite self-indulgent.
arlatan
Complain about this comment (Comment number 2)