Radio 3's RAJAR boost

Good to see Radio 3 and the BBC Proms this morning being talked about in the press after yesterday's RAJAR quarterly audience figures were released. RAJAR is the body which measures Radio audiences and we get our listening figures every three months.
Radio 3 has an audience of just over two million listeners a week and has had its fifth consecutive quarterly rise.
So many commentators over the last 24 hours have picked up on the idea of classical music and the arts being turned to in times of difficulty. There is indeed enough evidence over the years that people still want to be entertained in hard or uncertain times. Of course the Proms ticket prices also represent great value for money.
The growth of Radio 3's audience and the strong audiences at the Proms are indeed encouraging signs for the health of classical music. This is not, though, just about needing to relax at times of stress, as some would have it.
Music is a richer experience than that. It certainly has the power to console but it can also inspire and has the strength and potential to transform our lives not just offer aural balm.
For example, the response to the MGM Prom last weekend has been overwhelming - audiences were clearly energised and blown away by the sheer exuberance of John Wilson's orchestra as well as enjoying the magic of those wonderful melodies and panache of the orchestrations. We were flooded by positive feedback.
This week's Proms promises plenty more transforming opportunities.
The National Youth Orchestra (Saturday night) always receives a warm welcome - what better symbol of hope for our classical music world than the dedication and skill of those young players?- RAJAR (Radio Joint Audience Research) is jointly owned by the BBC and commercial radio trade body the Radio Centre. Participating listeners are asked to record their radio listening in quarter-hour time blocks for one week.
- The RAJAR figures for 'linear listening', not including on-demand listening or podcasts, in a table and the official quarterly press release (PDF).
- The BBC's RAJAR press release.
- Ian Burrell in The Independent reports the RAJARs: Stressed-out listeners turn to classical.
- Trade paper Radio Today leads on the RAJARs.
- Media Guardian has a 'who said what' feature on industry reaction to the latest figures.
- Wikipedia's entry on RAJAR.
- Picture, At Radio 3, by Steve Bowbrick.
- Roger Wright interviewed by Ben Dowell in Media Guardian in July.


Comment number 1.
At 10:04 8th Aug 2009, otterhouse wrote:I think variation in programming is a key element in the success of Radio 3. Popular works, combined with lesser known ones , short works and complete (live) concerts, all in one day. An example of what could happen if this variation is not realised, is the case of the Belgian classical music station "Klara". Researchers are talking about "the Klara-effect", is they want to show a media strategy in which diversity within a niche market is overlooked. Klara changed it's programming to make a more "popular" appeal. Short classical works, fragments from larger works, all within the "core classical repertoire". Only 4 to 6 complete works could be heard within 24hs. After initial success, listening figures dropped from 3.5 % to 1,6 % from 2005 to 2009. Listeners moved away from the station as the programming became too amorphous and interchangeable.
I think Radio 3 avoided to fall into the trap of that "Klara-effect" quite successfully.
Rolf den Otter,
Communication and Media Technology,
Rotterdam University of Applied Sciences.
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Comment number 2.
At 13:30 8th Aug 2009, newlach wrote:There is a lot of great stuff on Radio 3 and I find myself listening to the station quite a lot. It's not just good music that draws me to the station; I regularly listen to Nightwaves and The Essay. There were very good short programmes on recently about Felix Mendelssohn and Simone Weil, and the Sunday plays are of the highest order. Jazz Record Requests is something I always listen to. Often when I change channel from Radio 4 I find that I stay with Radio 3 longer than intended!
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