Hello, it's Tom Robinson with the BBC Introducing Mixtape from 6 Music - 60 minutes of music from under the mainstream radar, uploaded direct to our network of local BBC Introducing shows by independent UK artists. This week we present:
AERIAL SALAD, PLATINUM MIND ft. MARINA FLORENCE, DRAT, JULIET, ONEDA, WITCH FEVER. PORIJ, MARUJA, CATHY JAIN, LEOPARD BOY, KLOYD ft t l k, PYRAMID PARK, THE BABY SEALS, POLYPORES, GARDNA ft. ELJÉ, SKINNYBOY TUNES ft. MACHINA X, TNCS, and JODIE NICHOLSON
This is the episode released on Monday 4th March 2024 and available via BBC Sounds for 30 days until Wednesday 3rd April 2024. Between those dates you can download & keep the show permanently as an audio file from our podcast page or by searching "BBC Introducing Mixtape" on any podcast app. Featuring:
AERIAL SALAD - Tied To Pieces Of Paper
https://linktr.ee/AerialSalad420
PLATINUM MIND feat. MARINA FLORANCE - 1974 (That's How It Was In Those Days)
https://www.marinaflorance.com
https://platinummind.net
DRAT - Idiot
https://www.instagram.com/drat.official
JULIET - Guided
https://julietofficial.co.uk
ONE DA - Rude Girl Flex
https://linktr.ee/OneDa
WITCH FEVER - Beauty & Grace
https://mylinks.ai/witchfever
PORIJ - My Only Love
https://linktr.ee/porij
MARUJA - The Invisible Man
https://linktr.ee/marujaofficial
CATHY JAIN - Heroine
https://linktr.ee/cathyjain
LEOPARD BOY - Colour Blind
https://linktr.ee/leopardboy
KLOYD feat. t l k - Eye of it All
https://lnk.to/EyeofitAll
https://linktr.ee/tlkvox
PYRAMID PARK - Believe Ya (Paris Edit)
https://linktr.ee/1pyramidpark
THE BABY SEALS - ID'd At Aldi
https://lnk.to/sealbrator
POLYPORES - Frost and Moss
https://linktr.ee/polypores
GARDNA feat. ELJÉ - Butterflies
https://lnk.bio/gardnaUK
https://linktr.ee/eljeofficial
SKINNYBOY TUNES feat. MACHINA X - Raindrops
https://skinnyboytunes.bandcamp.com
https://machina-x.bandcamp.com
TNCS - I Want To Run To The Top Of A Mountain And Scream
https://www.facebook.com/richieharrisonmusic
JODIE NICHOLSON - Another Frequency
https://linktr.ee/jodienicholson
PS FOR ARTISTS:
What happens next? Radio airplay is a great affirmation of your work. It's great to be able to mention it on your CV and social media. But radio play won't make as much longterm difference as you may think - it comes, and then it goes. The trouble is that radio can accellerate a career that's already got momentum - but it can't kickstart a career from scratch.
Bulding an audience for your music (and continuing to write great songs) takes time and effort. The good news is that, unlike radio play, it's entirely within your own power to achieve and costs next to nothing. And although this only one man's opinion, you'll find a few suggestions about how to do this this in my closing talk for BBC Introducing Live 2019.
Hiring a radio plugger in the hope of getting more airplay is an expensive gamble - and only worth considering when there's already a buzz about your latest song and a growing audience for your music. But early on in their career, most emerging artists get MUCH better results themselves than by hiring a plugger. For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog (freshonthenet.co.uk).
Once an artist's career does start building momentumn - with views, plays and comments growing measurably each week - that's when an expertly run radio campaign can be a great way of putting a foot on the accelerator. Once you do choose to go down that route, the next problem is how to find a trustworthy promo company? One possibility might be to copy and keep the weekly playlists published by your target radio stations every week, and look up which small labels are regularly getting featured. Then google those labels, drop them an email, and ask which radio pluggers they use. [NB bigger labels tend to have their own in-house promo teams.]
And however things pan out, don't forget to carry on uploading your new releases to BBC Introducing so that we can carry on supporting you as your career unfolds.
AND FINALLY...
We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, please wait 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.
The best way of getting a tune direct to me is via Fresh On The Net using Soundcloud. From 10m on Monday mornings anybody is welcome to send us a track and we keep the inbox open until 200 submissions have arrived - so it's best to get in early. We publish all 200 tunes on our Soundcloud each week, and a dozen of us then listen to every single track. And be sure to also upload your tune to BBC Introducing, to make it eligible for Introducing airplay...
Tom Robinson
