Hello, it's Tom Robinson with the BBC Introducing Mixtape from 6 Music - 60 minutes of music from under the mainstream radar, uploaded direct to our network of local BBC Introducing shows by independent UK artists. This week we present:
FAKE DENNIS, GAFFA TAPE SANDY, CHIMA ANYA, MARTHA AND THE FAIRY, WORLDCUB, AMELIA COBURN, PEDRO PEDRO PEDRO, BARISH, BABY MAKER, LLEO, MAX BLANSJAAR, MOLLY GREEN, FAITHFUL JOHANNES x NEOCIA, EMILY BREEZE, DENNIS MARWOOD, NAOMI IN BLUE, and SCOTT LAVENE
This is the episode released on Monday 25th March 2024 and available via BBC Sounds for 30 days until Wednesday 24th April 2024. Between those dates you can download & keep the show permanently as an audio file from our podcast page or by searching "BBC Introducing Mixtape" on any podcast app. Featuring:
FAKE DENNIS - Bank Pains
https://www.facebook.com//fakedennismusic
GAFFA TAPE SANDY - Scrapbook
https://linktr.ee/gaffatapesandy
CHIMA ANYA - The Sun Is Shining
https://bio.site/chimaanya
MARTHA AND THE FAIRY - What I'd Do For The Summer
https://linktr.ee/Martha_andthefairy
WORLDCUB - Back to the Beginning
http://www.worldcubworld.com
AMELIA COBURN - Nodding Dog
https://linktr.ee/ameliacoburn
PEDRO PEDRO PEDRO - Pedro's Theme
https://linktr.ee/pedropedropedro
BARISH - I Call
https://linktr.ee/barishband
BABY MAKER - No Watershed
https://baby-maker-music.bandcamp.com
LLEO - Noise
https://linktr.ee/lleoworld
MAX BLANSJAAR - Anna Madonna
https://linktr.ee/maxblansjaar
MOLLY GREEN - She Is Mighty
https://linktr.ee/mollygreenmusic
FAITHFUL JOHANNES x NEOCIA - Ultra Deep
https://faithfuljohannes.com
https://neocia.bandcamp.com
EMILY BREEZE - 1997
https://linktr.ee/emilybreeze
DENNIS MARWOOD - Trust Me When I Tell You
https://linktr.ee/DM97
NAOMI IN BLUE - Broken
https://linktr.ee/naomiinblue
SCOTT LAVENE - Debbie
https://linktr.ee/ScottLavene
PS FOR ARTISTS:
What happens next? Radio airplay is a great affirmation of your work. It's great to be able to mention it on your CV and social media. But radio play won't make as much longterm difference as you may think - it comes, and then it goes. The trouble is that radio can accellerate a career that's already got momentum - but it can't kickstart a career from scratch.
Bulding an audience for your music (and continuing to write great songs) takes time and effort. The good news is that, unlike radio play, it's entirely within your own power to achieve and costs next to nothing. And although this only one man's opinion, you'll find a few suggestions about how to do this this in my closing talk for BBC Introducing Live 2019.
Hiring a radio plugger in the hope of getting more airplay is an expensive gamble - and only worth considering when there's already a buzz about your latest song and a growing audience for your music. But early on in their career, most emerging artists get MUCH better results themselves than by hiring a plugger. For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog (freshonthenet.co.uk).
Once an artist's career does start building momentumn - with views, plays and comments growing measurably each week - that's when an expertly run radio campaign can be a great way of putting a foot on the accelerator. Once you do choose to go down that route, the next problem is how to find a trustworthy promo company? One possibility might be to copy and keep the weekly playlists published by your target radio stations every week, and look up which small labels are regularly getting featured. Then google those labels, drop them an email, and ask which radio pluggers they use. [NB bigger labels tend to have their own in-house promo teams.]
And however things pan out, don't forget to carry on uploading your new releases to BBC Introducing so that we can carry on supporting you as your career unfolds.
AND FINALLY...
We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, please wait 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.
The best way of getting a tune direct to me is via Fresh On The Net using Soundcloud. From 10m on Monday mornings anybody is welcome to send us a track and we keep the inbox open until 200 submissions have arrived - so it's best to get in early. We publish all 200 tunes on our Soundcloud each week, and a dozen of us then listen to every single track. And be sure to also upload your tune to BBC Introducing, to make it eligible for Introducing airplay...
Tom Robinson
