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BBC Music Introducing Mixtape: 9 January 2023

Tom Robinson

BBC 6 Music presenter

Emily Pilbeam from BBC Introducing in West Yorkshire presents 60 minutes of music from under the mainstream radar, uploaded direct to the BBC by independent artists. This week:

YOUTH SECTOR, JESSICA WINTER, DIVORCE, DAINTY, M(H)AOL, HUMOUR, ENGLISH TEACHER, ADULT DVD, MUI ZYU, SEKOU, ELANOR MOSS, INDIA ARKIN, DOLORES FOREVER, HEARTWORMS, LLOYD’S HOUSE and MOA MOA

This is the episode released on Monday 9 January 2023 and available via BBC Sounds for 30 days until Wednesday 1 February 2023. You can also download & keep the show permanently using any podcast app, or direct from our podcast page.

You can find all the music and musicians in this week's Mixtape via the links below:

YOUTH SECTOR - The Ball

https://linktr.ee/youthsectorband

via BBC Introducing in Kent

JESSICA WINTER - Funk This Up

https://linktr.ee/jessicawinter666

via BBC Introducing in London

DIVORCE - Checking Out

https://orcd.co/get-mean

via BBC Introducing in East Midlands

DAINTY - Without U

https://linktr.ee/daintyrip

via BBC Introducing in West Yorkshire

M(H)AOL - Gender Studies

https://mhaol.bandcamp.com

via Across The Line, BBC Inntroducing in Northern Ireland

HUMOUR - Pure Misery

https://bit.ly/humourmusic

via BBC Introducing in Scotland

ENGLISH TEACHER - A55

https://englishteacher.bandcamp.com

via BBC Introducing in West Yorkshire

ADULT DVD - Bill Murray

https://adultdvd.band

via BBC Introducing in West Yorkshire

MUI ZYU - Ghost With A Peach Skin

https://linktr.ee/muizyu

via BBC Introducing in London

SEKOU - Hurting Without You

https://www.youtube.com/watch?v=CXibBhUQiv0

via BBC Introducing in East Midlands

ELANOR MOSS - Cosmic Memory

https://www.elanormoss.com

via BBC Introducing in North Yorkshire

INDIA ARKIN - (I Want You) Near

https://indiaarkin.com

via BBC Introducing in the North East

DOLORES FOREVER - Conversations With Strangers

https://doloresforever.orcd.co/bio

via BBC Introducing in West Yorkshire

HEARTWORMS - Consistent Dedication

https://linktr.ee/heartwormsband

via BBC Introducing in London

LLOYD’S HOUSE - Heather

https://linktr.ee/LloydsHouse

via BBC Introducing in Scotland

MOA MOA - Boy Girl

https://lnk.to/MoaMoa-BGDCGR

via BBC Introducing in London

PS FOR ARTISTS:

What happens next? Radio airplay is a great affirmation of your work. It's great to be able to mention it on your CV and social media. But radio play won't make as much longterm difference as you may think - it comes, and then it goes. The trouble is that radio can accellerate a career that's already got momentum - but it can't kickstart a career from scratch.

Bulding an audience for your music (and continuing to write great songs) takes time and effort. The good news is that, unlike radio play, it's entirely within your own power to achieve and costs next to nothing. And although this only one man's opinion, you'll find a few suggestions about how to do this this in my closing talk for BBC Introducing Live 2019.

Hiring a radio plugger in the hope of getting more airplay is an expensive gamble - and only worth considering when there's already a buzz about your latest song and a growing audience for your music. But early on in their career, most emerging artists get MUCH better results themselves than by hiring a plugger. For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog (freshonthenet.co.uk).

Once an artist's career does start building momentumn - with views, plays and comments growing measurably each week - that's when an expertly run radio campaign can be a great way of putting a foot on the accelerator. Once you do choose to go down that route, the next problem is how to find a trustworthy promo company? One possibility might be to copy and keep the weekly playlists published by your target radio stations every week, and look up which small labels are regularly getting featured. Then google those labels, drop them an email, and ask which radio pluggers they use. [NB bigger labels tend to have their own in-house promo teams.]

And however things pan out, don't forget to carry on uploading your new releases to BBC Introducing so that we can carry on supporting you as your career unfolds.

AND FINALLY...

We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, please wait 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.

The best way of getting a tune direct to me is via Fresh On The Net using Soundcloud. From 10m on Monday mornings anybody is welcome to send us a track and we keep the inbox open until 200 submissions have arrived - so it's best to get in early. We publish all 200 tunes on our Soundcloud each week, and a dozen of us then listen to every single track. And be sure to also upload your tune to BBC Introducing, to make it eligible for Introducing airplay...

Tom Robinson

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