Huw's DIY Label of the Week: Ninja Tune
Ninja Tune. Ninja Tune. Ninja Tune.
Just say it to yourself. Such powerful, strong words. From the name alone, Ninja Tune was always going to be destined for epic greatness.
20 years on, it really has achieved many wonderous things, bringing fantastic artists like Roots Manuva, Bonobo and The Cinematic Orchestra into the world. Have a listen to Stay the Same by Bonobo and try not to close your eyes and smile as the sax kicks in. Told you. It's hard.
The Ninja Tune foundations were built upon the classic story of 'the record labels kept saying no to our music so we started releasing it ourselves', and founders Matt Black and Jonathan More (aka Coldcut) have stayed true to those foundations.
To celebrate its 20 years of being, NT is throwing huge parties, creating great little mixes, and releasing 6-disc (yes, that is 6 discs!) boxsets.
Ninja Tune is not just about the music, though; it's about attention to detail, and that includes visual detail. You only have to flick through their flickr pages and you will see they aim to please the eyes as much as the ears. They're also not opposed to the odd spray can or two, and recently I've noticed a couple of nicely shot films of the Ninja artists taking over Ewer Street car park in London. Where next? Maybe one day the whole world will be sprayed Ninja Tune black and blue.
Have a listen to Huw's chat with Peter from the label, and find out a Ninja's favourite office snack (there must be a joke in there somewhere).
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