Continuing in our series of reports, this week we're looking at a pretty broad topic. Probably the broadest of all, and one that's ever changing. We're talking about press. Radio, magazines, television, and most importantly, online. How can your band get into the NME, get played on Radio 1? How do you end up with more blog buzz than a Neon Gold synth darling?

First we talked to Nita from the Independent PR company Gold Star. She tells us exactly what her job entails and gives you some advice on how to contact different publications. Plus, you'll hear her take on a few of the different ways new artists can grab their first piece of publicity.

Then we spoke to James Penycate who runs Brilliantly Different; a company which helps set up and manage the entire online presence of new act. We also get some sage advice from old schoolers Funeral For A Friend and The Blackout.

In terms of getting started, this is probably the report you're going to most want to listen to. It deals with your very first move - something which at a time when MP3 blogs and social networking are as influential as ever, is pretty important. Is it ever OK to send MySpace spam? How many tweets is too many tweets? What's the right bit-rate for your demo?

As always though, this is just a very brief guide and if you want to know more do check out the advice section of this site.

And don't forget, if you're trying to get played on the radio, there's a very simple solution. Send us your music via the BBC Introducing Uploader today.

Jen Long is Broadcast Assistant for BBC Introducing in Wales with Bethan Elfyn.

Previously:

The Long Report - Part 1: Managers

The Long Report - Part 2: Booking Agents