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Making it in Music - two must-read PDFs

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Richard BanksRichard Banks|12:20 UK time, Wednesday, 23 September 2009

'10 Key Steps to Suceed in the Music Business' by Makeitinmusic.com



'Best Practices of the Online Promotion of New Musical Content' by Bas Grasmayer

We've been following @makeitinmusic on Twitter for a little while, and we recommend you do the same if you're looking for some expert tips and useful links about, well, making it in music. Ian Clifford and Amanda McGowan of Makeitinmusic.com set up their blog in March 2009 but claim 30 years of global music Industry experience between them.

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They've put together a really useful PDF entitled 10 Key Steps to Suceed in the Music Business which you can download for free just by joining their mailing list.

The most recent post on their blog is by a gent named Bas Grasmayer. He's an International Communication Management student (read: thoroughly clever bloke) from Holland and is currently writing a thesis on the future of music distribution.

Bas has put together an incredible paper called 'Best Practices of the Online Promotion of New Musical Content' which compares the innovative ways in which five recent major releases were launched and marketed.

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You're no doubt already familiar with Radiohead's groundbreaking 'pay what you like' approach to selling In Rainbows (if not, where were you?), but they aren't the only ones who've been making waves in the industry. Trent Reznor has had plenty to say, and Bas's paper offers a case study on the release of Nine Inch Nails' Ghost I-IV, as well as albums by Groove Armada, Mos Def and Dangermouse and Sparklehorse.

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It might sound a bit heavy, but it's a well written, easy to understand paper that's well worth a read. You can download it for free here (1MB) or get it straight from the horse's mouth.

So there you go, plenty of bedtime reading for you. Of course, this kind of how-to-get-dead-famous-and-rich guide is nothing new. For a more tongue in cheek (or is it?) guide to making it in the music biz, track down a copy of the KLF's 'The Manual', a classic tome from 1988 in which they guarantee to reimburse the buyer in full if he/she hasn't achieved a number one single within three months of purchase. And don't forget we've produced some handy PDFs of our own for you to download for free from our Advice section.



Disclaimer: BBC Introducing isn't connected to any of the sites or individuals mentioned above; we're just providing these links because we think they're interesting and potentially useful to you. Message ends.

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