Main content
Tim Fiennes
Head of Audience Research, Emerging Technology
Blog posts in total 2
Posts
Getting VR to mainstream audiences: what we learnt from our partnership with local libraries
The research findings into the BBC's experiments with VR summarised.
Putting audiences at the heart of VR
We undertook a research programme into VR encompassing market sizing, a mix of existing ‘media needs’ research and a longitudinal ethnographic study. As part of that we recruited teens and adults from across the UK who were interested in VR but had little experience with it.
