BBC Africa: Giving African football fans the Premier League in their own language
Hannah Khalil
Digital Content Producer, About The BBC Blog
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BBC World Service’s BBC Africa hub brings together the production of multilingual content about the continent on radio, on TV and online on bbcafrica.com. As the new football season starts in the UK, BBC Africa broadcasts live English Premier League matches, accessible to the whole continent, in four languages bringing the UK to the world.
It’s no secret that African audiences are fond of their footie – not least because they have so many talented players (as the BBC African football of the Year Award attests). Now BBC Africa is giving those fans in Africa the chance to follow the Premier League live in four languages.
BBC Africa’s commentary - in French, Hausa, Somali and Swahili – is broadcast on BBC FM stations and partner radio networks. Not only is there live match commentary, but for an experience akin to 5livesports listeners can chat to pundits and fellow fans across the continent via satellite links, telephone, SMS and social-media. What’s more bbc.com will have live pages with live match updates.
BBC Africa broadcasts a Premier League goal in French, Swahili, Somali and Hausa.
Listen to a clip of some commentary in all four languages above and visit the BBC Africa website for more details.
Hannah Khalil is Digital Producer, About the BBC website and blog.
