BBC Russian: You can call it “deconstructed television”

The global media landscape is ever changing, and we continue to change with it. For example, some might call the BBC Russian newly launched 30-minute programme - a brand-new type of TV bulletin - "deconstructed television". A bit like chefs creating masterpieces of molecular cuisine, we break down news stories into component parts.

In my time with the BBC, we have gone from editing reel-to-reel tape with razor blades and sticky tape, to building a website almost literally with our own hands - we used to write stories in raw HTML back in 2000 and 2001 - to now publishing interactive immersive features with 360 degree video built into them.

Changes in technology and in ways of telling stories go hand in hand. A television presenter in a dark grey suit, who sits behind a stately desk and enunciates, "This is the BBC broadcasting from London", now seems as outdated as a razor-blade edit on a reel-to-reel tape.

Fast-forward to our new TV programme - and there are our presenters, using a giant interactive screen to take you through a busy and buzzing succession of video clips, social-media updates, infographics, stills and moving images.

The programme will bring order to this cocktail of information and imagery, which means stories will be told with more context, analysis, explanation and excitement than any old-school newscaster could ever hope to.

We have created a TV programme for the digital age. A television news bulletin for people who no longer watch television.

The new BBC Russian news programme could never exist without the vastly expanded correspondent network which we have built thanks to the recent investments in the BBC World Service.

We have an excellent team of Russian-speaking reporters in Russia itself and in many other countries. And we continue to benefit from the BBC’s unrivalled network of journalists based in almost every corner of the world.

Only a fraction of those journalists speak Russian, but the material they produce is unique – you won’t find it on any other television station.

The new TV bulletin is available in Russia through our partner station TV Rain, where it forms part of a daily 90-minute BBC block. In this block, our news programme is joined by some of the best of the BBC’s documentaries and dramas.

And, of course, the programme is also available digitally, on bbcrussian.com and through our social-media channels.

This launch is very exciting for the whole team here in BBC Russian – and we are asking our audience, wherever they are, to tell us what they make of our new bulletin. Praise or criticism, we are looking forward to their engaged feedback via our pages on Facebook, Twitter, VK and OK.

Artyom Liss is BBC World Service Europe Region Editor

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