Setting out our ambitions for 2012

I've never been a particular fan of mission statements because the worst of them have you grinding your teeth at their banality - and there are more bad ones than good ones in the world. But I do believe in being clear about what you're trying to do with a particular enterprise - and being able to define success.

So in the BBC project team we've been kicking around the big things we want to achieve in 2012 - partly to be open with our staff and outside partners about what we're doing, but also to share our aims with audiences. It's particularly important to get across that this is about the story of a year and its aftermath, rather than just 17 days of sporting action - massive though those are.

Please note: this is an extract. Read the rest of Roger Mosey's blog post and leave comments on his blog.