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The changing face of Breakfast

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Richard Jackson|10:18 UK time, Friday, 9 July 2010

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It says something that I am the first departing Editor of 5 live Breakfast to be asked to write a blog about it. When I took over the job at the end of 2002, editors weren't required to contribute such things. We didn't have a blog. We barely had a website. The media wasn't very social, it was only birds that tweeted and we never had to update our status.

In fact, thinking back to when 5 live went on air in 1994, we were quite excited at the prospect of people being able to email us, although not many did. Audience response often involved people writing you a letter, and not many did that either.

The text message changed everything. Suddenly we got instant feedback on everything we did, whether we liked it or not. You told us when we got things wrong, when we were discussing the wrong things, when you didn't like a question and when you hated the answer. We got an immediate (and usually damning) verdict on every new travel jingle.



The numbers 85058 became as important as 909 and 693 to 5 live. But it wasn't just spleen that was vented. A postman in Scotland texted us to tell us police had just captured, with his help, a wanted man in a remote car park. We were first with the news. The boss of a major retailer texted us when he heard customers complaining on air - and was on the programme within minutes. When cartoons about the Prophet Mohammed dominated the news, our text number was targetted by campaigners and the system crashed under tens of thousands of texts.

And we also got some texts that didn't seem meant for us. I've kept a few.

Some were mundane...

Be 5minutes late filling up with derv

Others were functional...

Gona b 10 mins late, have got coco pops but i left the photos at kevins! Have u got dog shampoo? x

Others were downright racy...

Wow,ur an awazing lover-what a night! C u tomorrow!

Hey sexy cant wait to [censored]. See you up the forestry tonight.

And despite the emergence of blogs, Facebook, Twitter et al, the text message has, so far, remained the most powerful, popular, instant, pithy form of interaction with the audience. If you disagree, text 85058.

Richard Jackson was the editor of 5 live Breakfast, 2002-2010.



Comments

  • Comment number 1.

    And sadly a change for the worst. 5live have allowed texting to ruin most of their output, from Bacon's feeble "texter" to the pathetic jokes and puns that the Drive presenters spend the whole time reading, and having to listen to what every Tom, Dick and Harry are doing early on a Saturday or Sunday morning. The news or sports readers, who once only used to do just that, now form part of a double act with the main presenter, in which role they are totally unsuited.

    I actually turn on my radio to listen to an intelligent and articulate presenter, who builds a programme on their own expertise, not on the rubbish handed in by other listeners.

  • Comment number 2.

    Well I can see how Nicky has been able to get away with so much now I have read that load of tosh. Is everyone on the station a lightweight?

  • Comment number 3.

    The station is getting progressively worse. I don't care what people are doing at a particular moment in time and I certainly want valuable air time wasted with presenters telling us that 'Davey from Dunceville' is painting his shed or whatever. You have intelligent and articulate listeners, treat us as such and don't keeping dumbing everything down to the lowest common denominator. We pay for you and we should be treated as adults not as teenagers. Shame on you .



    And your blogs in the main, are very poorly reacted to.

  • Comment number 4.

    lunchtime_legend:



    I agree there are a load of useless texts and emails read out but their purpose is simply to resonate with why a particular issue was covered in such a way by the presenters in the first place. There is much objective listeners correspondence that is not read out because it might undermine the fundamental gist of a headline or discusson.



    If you want to resign yourself to being a mere listener and accept what a particular broadcaster says because you admire him/her then that's your right. However just because you hear a another listeners contribution which you personally find objectionable doesn't mean it's rubbish!



  • Comment number 5.

    Another beano for Nicky on the tee.



    Thank goodness we can all look forward to the lovely Inverdale tones.

  • Comment number 6.

    Some things may be changing with breakfast... but some things remain the same. Good to see BBC breakfast producers being balanced and impartial and careful not to betray partianship .. https://twitter.com/maxiec/status/13558457012

  • Comment number 7.

    What are the chances of Nicky shouting out some inappropriate remark to Tiger Woods, as he did once at the Ryder Cup?

    As well as the much discussed plus fours, don't forget to bring your golf sticks to the golf pitch.

  • Comment number 8.

    Well ryanw, at least these people can't deny their overt preferences when they appear as tweets. Just like Chris Addison the other week and ongoing tweets from many self-obsessed BBC luvvies.



    Did you see the piece about the iPlayer chief at the BBC and his vastly inflated salary? Money for old rope. If he gets £300,000 per annum (Times 15/7 :"BBC insiders suggest.....") then just imagine the rest of them.







  • Comment number 9.

    Yes Carrie, the Head of iPlayer earns a cool £300k pa for masterminding the platform that lets us to listen to 5Live breakfast et. al.



    Apparently we pay a £10 million freelancer bill annually too. The Evening Standard reports quotes a BBC spokesman as saying "These are commercial arrangements with contractors who offer specific skills not available in the BBC at a salary cost we can afford."



    Apparently this cost is "hidden" from the annual salary bill according to The Standard. Typical.



    172 people in the entire civil service (https://news.bbc.co.uk/2/hi/10200387.stm paid over £150,000 but at least 105 at the BBC (https://www.cxo.eu.com/news/bbc-to-reveal-salaries-under-government-orders/%29 plus envitably the 29 extra freelancers "hidden" from the salary budget.



    There are 498,000 civil servants. 172 earn over £150,000. https://www.civilservice.gov.uk/about/index.aspx



    There are about 18,000 BBC staff. At least 105 earn over £150,000.



    Hmm.

  • Comment number 10.

    How can I work for the BBC?

    My current job is stressfull and very difficult, it requires expertise and intelligence. I studies for 10 years to do what I do. However my salary is a fraction of that earned by Bacon, Campbell, Mir, Fogarty etc. Asamah Mir spent much of Wednesday afternoon laughing at the guests on the phone! Very rude.



    It seems that working for the BBC requires no special talent or expertise. It's like working in the City. Lots of money paid for something that the average person could easily train to do, and do better.

  • Comment number 11.

    Hear it said at the World Cup, Olympics, every other special event, so has anyone said how privileged they feel to be at the Open yet? Just listening to Clare telling me about the waves, the birds, the view.



    My work was stressful. My reward was to be given a more stressful role due to the experience I had gained, but I wasn't remunerated for it. PA71, we chose the wrong paths.

  • Comment number 12.

    Can't see Derbyshire or Logan putting in a shift like Inverdale and Balding have today.

  • Comment number 13.

    What's the likes of Nicky Campbell doing there at St Andrews anyway albeit its just over the Forth Rd Bridge and up the road from his Edingburgh origins!



    After all the bullshit from the World Cup in South Africa is it now totally impossible for the BBC to cover any major sporting event without blatantly 'political' journalists being present!

  • Comment number 14.

    PA71: Stop feeling so sorry for yourself and get political!



    The BBC is working for the City, not because it naturally wants to but that's what consensus politics dictates today! One only has to listen to any 'Wake up to Money' type programme hosted by the likes of Verity and Clark to realise that!



    The more these free market ideologues dictate what's heard on the BBC the more excuses they'll find to destroy it!

  • Comment number 15.

    Richard~My best wishes for you on your next steps in your journey; Thanks for the time @ Breakfast....



    (d)

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