How to create a leaflet

Leaflets are used to persuade and inform people about certain things, like what to buy, where to go or what to support.

In this article you can learn:

• What a leaflet is
• What makes a good leaflet
• How to create a leaflet

This resource is suitable for informative writing for primary school learners.

Watch this video to learn about the features of a leafet and how to create one.

A leaflet is a printed sheet of paper with information or advertising on it.

Leaflets are used to persuade and inform people about certain things. For example:

• products to buy
• places to visit
• causes to support

Imagine you have opened a new business, what do you need to think about when creating a leaflet to attract customers?

• Audience - who is your leaflet aimed at?
• Products - what are you selling?
• Prices - what is special about it?
• Unique selling points - why should people buy it?
• Business details - where can customers find out about you and your business? For example, you might include contact details and a map.

That’s a lot of information! How can you fit all of that into one leaflet?

If you make a rough plan first, you’ll soon find a place on your leaflet for everything you need. Your text and images need to be laid out clearly and well so that they engage the reader.

• Title - it should have a bold title to catch the reader’s attention and make them want to read more. Try to use words and phrases that make it inspiring and persuasive.
• Subheadings - summarise the key information with subheadings and short snappy paragraphs underneath, so that it’s easy to read.
• Images - you’ll also need some eye-catching images to persuade people to visit, try or buy.
• Contact details - you need to tell people where and how to find you, when they can come and how to get in touch with you by phone, email or social media.
• Unique selling point - you could add an extra reason to visit with special offers or a discount voucher.

• aimed – When something is done or made with a specific target in mind. For example: 'The TV show was aimed at teenagers.'
• inspiring – Something or someone that makes you want to do something positive. For example: 'The children found the circus very inspiring and wanted to learn how juggle and balance.'
• persuasive - Being good at persuading someone to do something. For example, 'It was too cold and he didn’t want to go swimming, but his friend was very persuasive with the offer of a hot meal afterwards.'

Create a leaflet to persuade your family to visit somewhere special.

Give them information about:

• where it is
• what they can see or do there
• how they would get there

Remember

Keep it short and snappy and try to include some lovely images to persuade them to visit.

Get inspired for your leaflet design and explore different places in Scotland with Isla and Connor: People, place and environment - Landscapes