PromotionAbove the line promotion

Above the line promotion (also known as advertising) is a paid communication that informs potential customers of a product or service.

Adverts can be different in terms of:

• geographical reach
• effectiveness
• cost
• medium

Above the line promotion is usually divided into two types:

• broadcast media (tv, radio and cinema) and print media (newspapers and magazines)
• apps, SMS and social media advertising