Persuasive techniquesShock tactics, statistics and quotes

Shock tactics

This is where the writer will try to use shocking imagery or statements in order surprise or horrify the reader.

How it works

• This is effective because it will shock the reader into action.
• If the reader is surprised or horrified by something, they will remember it and it is likely to cause an emotional response that will make them react.

Statistics (and facts)

Statistics are numbers or facts that are used to provide convincing information.

How it works

• A writer will use these as a tool to convince the reader about something.
• The reader will feel that they cannot argue with facts and that the statistics prove what the writer is saying.
• Statistics are used to convince a reader and to add factual weight to an argument.

Quotations and expert opinions

Nine out of ten experts agree…

Quotations are used when a writer brings in some information from another person, sometimes an expert, or from another article and 'quotes' what is said by someone else.

How it works

• By using quotations from other people to back up what is being said or promoted, it will make the argument seem much more appealing.
• If other people, particularly experts, believe in something, this tool can be used to convince the reader that it must be right.