The marketing mix - EdexcelPromotion

Promotion is the methods a business uses to create interest in its products and services among its customers and potential customers. The main aim of promotion is to either persuade customers to purchase, or inform about products.

This includes:

• TV adverts
• use of billboards
• social media activity
• influencers
• online video and banner adverts
• email advertisements
• sponsorship deals
• discounts and special offers
• branding

A business will use a mix of different promotion methods to increase its sales. Its chosen method will depend on the type of product or service on offer, the relative costs of the different methods and the size of the budget the business has. This is often referred to as the ‘promotional mix’ for a business.