Place
Place refers to where the customer is able to purchase the product or service. This can include:
- a retail store
- an online store or app
- directly from the manufacturer
Businesses that sell A product or service that is aimed at a large group of customers with similar characteristics. products may use many different options to make sure that their customers can easily purchase their products.
Place can also include the The channels of distribution are the different ways in which a product gets from the producer to the end consumer. used to get the product from the manufacturer to the final customer. Types of distribution include:
- manufacturer → customer
- manufacturer → A business that buys products in bulk from the producer, who then sells smaller quantities to retailers and/or consumers. → customer
- manufacturer → wholesaler → A store (or person) that sells products directly to customers. → customer
