The BBC serves the public interest through the promotion of its six public purposes.

The BBC exists to serve the public, and its mission is to inform, educate and entertain. Within the overall public purposes, the Trust sets the strategic framework for the BBC, and the Executive, led by the Director-General, delivers the BBC’s services and creative output.

Sustaining citizenship and civil society

The BBC provides high quality news, current affairs and factual programming to engage its audiences in important current events and ideas.

Representing the UK, its nations, regions and communities

The BBC reflects the UK’s many communities, promoting awareness of different cultures and viewpoints, but also brings audiences together for shared experiences.

Promoting education and learning

Education and learning lie at the heart of the BBC’s mission and have a part to play in the delivery of all its public purposes.

Bringing the UK to the world and the world to the UK

The BBC supports a global understanding of international issues and broadens UK audiences’ experience of different cultures.

Stimulating creativity and cultural excellence

The BBC encourages interest, engagement and participation in cultural, creative and sporting activities across the UK.

Delivering to the public the benefit of emerging communications, technologies and services.

In promoting its other purposes, the BBC helps audiences to get the best out of emerging media technologies.

Within the overall public purposes, the Trust sets the strategic framework for the BBC, and the Executive, led by the Director-General, delivers the BBC’s services and creative output.

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