Our role and purpose, objectives and highlights
Category: Annual Report
Reaching new audiences, highlights of the year, and leading the way with digital content.
Reaching new audiences
Audience reach
Percentage of UK adults who use BBC TV, radio or online each week.
Total time spent
Length of time these audiences spend with the BBC each week.
Doctor Who
The Doctor Who 50th Special was shown on TV in 98 countries; was broadcast in 15 languages; and sold 649,138 cinema tickets in 25 countries. In the UK it was watched by an average audience of 12.8 million, plus an additional 3.2 million iPlayer requests.
Wimbledon
A peak audience of 17.0 million viewers watched Andy Murray win Wimbledon, the highest for a Wimbledon final since at least 2002 (when current measurement began). 94% of the audience felt theBBC’s coverage was high quality.
News
The day of the birth of HRH Prince George was a record day for global performance on BBC News Online – visited by 19.4 million browsers from around the world.
Introducing iWonder
In March 2014, knowledge and learning sites on BBC Online (which includes iWonder) achieved record reach, visited by 5.6 million UK internet browsers on average per week.
BBC Weather app
The BBC Weather app, released in June 2013, has been downloaded 6.3 million times.
CBeebies app
The CBeebies app, released in August 2013, has been downloaded 2.4 million times.
