A controversial bus lane which traders opposed and which residents objected to is to be imposed in a congested area of Bristol.

The city council's deputy leader Helen Holland approved the scheme on Tuesday, despite opposition from Gloucester Road shopkeepers who fear the lane will adversely affect trade.

The new bus lanes are aimed at improving reliability and frequency of buses, which are normally held up during peak hours because of congestion, a council spokesman said.

A new bus fleet will operate between the Henbury and Hartcliffe areas, with passengers able to see at bus stops, how many minutes remain before the next vehicle arrives.

Tom Murray fears for commerce in the area

Councillor Helen Holland, said: "The council has worked hard to balance the needs of bus passengers, local residents and businesses, to ensure that this scheme is a success for everyone.

"We know from other UK cities that showcase routes bring about a huge increase in passenger numbers.

"When these bus lanes are introduced, people will really notice an improvement in services."

Alex Perry, Managing Director of First in Bristol, said: "We're really looking forward to delivering our �2m investment in buses.

"I hope this will be the first of many showcase routes, leading to further investment in buses in the city."

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I think it will destroy the unique community of the Gloucester Road Liz Bishopston Will the bus scheme work or will traders be forced out of business?

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Tom Murray of the Bishopston Traders Association said: "There's been so many maps and diagrams and so many changes that nobody knows what is going to be implemented.

"I do not see this as an answer to the city transport problems - it should be an integrated service that serves the whole of Bristol and businesses will be affected by this.

"It's a domino effect - once you lose one business, others will follow."

Nearby resident Liz Lewis said: "I think it will destroy the unique community of the Gloucester Road.

"I paid over the odds to live in this area, because of the high quality of the local shops. Now I fear we will lose all that."