Mr Dick's 15-year-old daughter Rebecca died in a crash

About 70% of all country's fatal accidents are in such areas and many of the most recent have been in the North East, involving teenagers.

Road Safety Scotland and the Institute of Advanced Motorists want parents to get the message to children when young.

The call, echoed by grieving relatives, is being shown on BBC Scotland's Landward on Sunday at 1130 GMT.

Driver Sam Crouchley, 18, died on the A95 Keith to Banff road alongside his 15-year-old passengers Rebecca Dick and Amy Jaffray on 3 November.

Young people are tending not to be wearing seatbelts Neil Greig Institute of Advanced Motorists

Loss of young life such as this have prompted the safety call.

Neil Greig from AIM said a typical scenario was a crash on a rural road, late at night, with several occupants.

Mr Greig said: "Young people are tending not to be wearing seatbelts."

He said this negated the safety features of cars when drivers lost control on a bend or overtook badly.

Mr Greig called on parents to be aware of the risks, as driving was seen as essential for young people in rural areas and attitudes had to be set at a very young age - such as 11 or 12.

Crash images

He said for 16-year-old girls, the highest risk was as a front seat passenger with an older boyfriend driving.

A Road Safety Scotland spokesman said images of crashes did not always put young drivers off driving recklessly as they did not think about mortality, and a new approach was needed.

Relatives of Rebecca Dick also take part in the programme, telling how they received the news of their daughter's death.

They said at the time of the accident: "We are devastated by the tragic loss of our beautiful daughter Rebecca. She will be dearly missed but forever in our hearts."