Tourism is projected to grow 4% worldwide over the next decade

Glasgow's draft tourism strategy aims to bring four million visitors and more than �1bn to the economy from the industry, every year by 2016.

In 2005, Glasgow attracted 2.8 million visitors who spent �700m. Almost 30,000 people were employed in the industry.

Growth, if achieved, is expected to bring 9,000 jobs and create demand for a further 3,000 hotel beds.

Councillor Steven Purcell, leader of Glasgow City Council and chair of Glasgow City Marketing Bureau, said: "The tourist industry has played an important role in the regeneration of Glasgow.

"This strategy will help take the city's performance to another level."

During the lifetime of the strategy Glasgow aims to host the 2014 Commonwealth Games and open a new Riverside Museum and SECC Arena.

READ THE REPORT Glasgow's Draft Tourism Strategy to 2016 [4.84MB] Most computers will open this document automatically, but you may need Adobe Reader Download the reader here

An analysis of Glasgow's tourism industry highlighted priority areas.

It found the city's strengths included its brand, entertainment and nightlife, shopping, architecture and friendliness.

Among weaknesses identified were lack of scheduled direct air services, cleanliness, gaps in transport and lack of five star hotels.

Threats to the strategy include lack of accommodation and competition.

Tom McWilliam, VisitScotland area director for Glasgow, said: "We've set Glasgow a real challenge over the next decade - a tougher growth target than Scotland as a whole.

"We're looking forward to playing our part in achieving these targets, which will require a concerted effort from the city's entire tourism industry.

"This document shows that tourism is everyone's business, and as such, it is Glasgow's blueprint for success."