 A host of high-profile people are to promote Liverpool in 2008 |
Next store founder George Davies is to become an ambassador for Liverpool during its capital of culture year. Merseyside-born Mr Davies is one of a number of high-profile people who have signed up to promote the city.
The Liverpool Culture Company aims to have 10,000 people from all walks of life across 50 countries promoting Liverpool around the world.
So far Yoko Ono, Steven Gerrard, Ken Dodd, Cherie Booth and Chris De Burgh have all signed up.
Mr Davies, who was born in Crosby, wrote a poem called Liverpool First on his application form.
He said: "There's nowhere in the world quite like Liverpool, the people, the passion, the fun, the fighting spirit and of course the football make it a fantastic place that will always have the most special place in my heart."
Councillor Warren Bradley, leader of Liverpool City Council, said: "We're delighted to have the support of George - he is a hugely successful Liverpudlian and embodies the city's love of fashion and its unrivalled track record for creativity.
"Plans are on track for an unforgettable year in 2008 and the support of the people will be the x-factor that propels the city up and on."
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