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Last Updated: Sunday, 17 July, 2005, 15:32 GMT 16:32 UK
Pupils drive home safety message
Primary school pupils in parts of Cumbria were called on to help develop road safety messages which would be relevant to other youngsters.

Schools in Whitehaven and Workington were invited to design a road safety poster as part a campaign focusing on the dangers of fast roads.

The winning design will de displayed at a special ceremony on 20 July.

As well as appearing in various public locations, the winning poster will be displayed on a massive billboard.

The campaign was designed to promote respect for speed limits and reduce the number of road causalities in the area.

'Fantastic response'

In 2004, 10 people were killed and 120 were seriously injured on roads in Allerdale and Copeland.

Cumbria as a whole saw 57 people killed and 377 seriously injured on the roads last year.

The campaign is being run by Cumbria County Council, Capita Road Safety and Cumbria Police.

Bridget Stanley, Capita Road Safety Officer, said: "We have had a fantastic response from the public.

"Since the campaign started in West Cumbria in May, 103 drivers received speed awareness training from road safety officers, five drivers have faced prosecution, one driver has been disqualified and a total of 320 speed commitment pledges have been returned.

"The winning poster will clearly illustrate the key message of this campaign, which is to simply slow down, especially around schools."


SEE ALSO:
Road safety child vest unveiled
04 Jul 05 |  Scotland
Yellow buses 'would save pupils'
15 Jun 05 |  Education


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