Resorts are encouraged to cut numbers by 10% at peak times

South West Tourism officials say resorts should aim for 40% more off-season business and try to drive numbers down by 10% in the peak season.

It says the moves would help the industry in the South West go upmarket. It will be one of the ideas discussed at a public meeting on the future of the area at the Riviera Hotel on Tuesday night.

Yob culture

Restormel Council leader Joan Vincent, said: "I would be happy if we could extend the season.

"But I certainly wouldn't be happy about trying to turn people away."

"We are trying to do all we can to encourage people."

Last summer Newquay earned notoriety for its yob culture, but Ms Vincent said those problems were being addressed.

One idea put forward by tourism officials is for the planning system to encourage hotel developments that sweep away old-style accommodation based on lots of little units.

Instead, the "pile-it-high, sell-it-cheap" accommodation would be replaced with upmarket accommodation for fewer people - such as celebrity chef Rick Stein's plans for a new �3m, 42-bedroom hotel in Newquay.

Malcolm Bell, from South West Tourism, said the plan would boost profitability and be popular with residents.