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Last Updated: Wednesday, 9 February, 2005, 17:07 GMT
Low-cost carrier ups the frills
Easyjet plane
Easyjet believes some passengers will be willing to pay for extras
Low-cost airline Easyjet has been trialling a "fast-track" service for passengers who may just happen to want something more than no-frills.

The carrier, which keeps its ticket prices down by cutting overheads deemed unnecessary, operates a non-reserved seating policy.

But after checking in, passengers on flights out of Luton have been able to avoid possible queues and a scramble for seats by paying �10 for an early-boarding privilege.

"Business people might like to have a particular seat so they would be able to leave the plane quickly on arrival," a spokeswoman explained.

Airport lounges

Faced with intense competition in the sector from the likes of Ryanair, Easyjet has also been looking at other ways of boosting revenue by providing facilities more akin to the traditional airlines.

The company confirms it has been considering introducing airport lounges and has long weighed up the attractions of a frequent flyer programme.

All the low-cost carriers have managed to win favour with the increasingly price-conscious business sector.

Easyjet believes corporate travellers may now be happy to part with a little bit of extra cash for added convenience.

A spokeswoman said the fast-track scheme was being offered up until Thursday to 10 passengers on each flight when they check in.

The scheme was not promoted in advance and there "has been a varied take up," she said.

"We are always looking at the practicalities of introducing new services."


SEE ALSO:
Easyjet passenger traffic soars
07 Feb 05 |  Business
Easyjet rises to twin challenges
23 Nov 04 |  Business
Easyjet in half-term travel boost
05 Nov 04 |  Business
Icelandair buys stake in Easyjet
22 Oct 04 |  Business
Easyjet passenger numbers surge
07 Oct 04 |  Business
Easyjet enjoys strong summer
23 Sep 04 |  Business


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