Tahita 'Ty' Bulmer is the lead vocalist for British electropop-New Rave band New Young Pony Club.

Voted 15th coolest person in the world by the NME in 2006, she says that the band "have kept our website purposefully devoid of information because we want people to hear the music first and let that fuel their curiosity.

"There are far too many bands shoving it down people's throats these days.

"We want them to hunt us down because they're interested in the music, and it's worked. People seem to be really hungry for what we do."