BBC World ServiceLaunch BBC Media Player
  • Help
  • Text only
Radio home
World Service
Programmes
Radio Schedules
Languages
Learning English
World News
Africa
Americas
Asia-Pacific
Europe
Middle East
South Asia
UK
Business
Health
Science/Nature
Technology
Entertainment
Have your say
Country Profiles
In Depth
---------------
RELATED SITES
WEATHER
SPORT
Last updated:
Email a friendPrintable version
Vibes and Jives

Korsi Asiseh from Ghana's Kapital Radio talks to Lindsay Bullock about the man behind the microphone.

Korsi Asiseh from Ghana's Kapital Radio

As a presenter, but also the station's marketing manager, how do you find out what your listeners want?

I take feedback and discuss it with the programme-makers. Currently our audience needs information about what is happening in Ghana in terms of politics and health. They also want good music.

What is the most popular tune on your playlist?

It is from a local artist, Ofori Amponsah. The song is called Odwo, meaning 'humble'.

He talks about his woman who is very humble. Whatever he says the woman will do.

Is that what Ghanaian men expect from their women?

(laughing) Yes.

And is that what they get?

(more laughter) Noooo! In some time past, yes, that is what they were getting, but not the kind of women we have today.

Society is growing and now women are more assertive.

Can you see Ghana having a female president?

Probably in the near future but not now. The reason being that most Ghanaian women are not into politics. They think that politics is dirty.

Do you have political ambitions yourself?

When I am 60 it's likely that I will go into politics. I'm 39 now, so I have got some time.

You know, my daddy was the press secretary for the National Democratic Congress - the opposition party.

A healthy weight
 In Ghana, if you put on weight it means that, if you are a married woman, your husband is taking good care of you.

When you are eventually president of Ghana, what is the first issue you are going to tackle?

The first thing I am going to change is our land- tenure system.

In Ghana, chiefs of specific areas and regions own the land. I feel that the land must belong to the government.

What is happening is that these chiefs sell the land and take the money and then the responsibility for developing the area falls back on the government.

The government has to provide water, health facilities and everything. So I seriously believe that it is not in the interests of this country for individuals to own land. It is the first thing I would change.

And apart from being president of Ghana, is there one thing you would like to achieve?

I am very religious. I believe in God and I would like to put up a temple where people can gather to worship. That is something close to my heart.

How did you get into radio?

We had a radio station in school that played really good music but I did not like the presentation so I decided that I was going to be part of that and raise the standard.

When Kapital Radio started in 1997, someone told me that what I was doing on campus I could do on a commercial station. I had not even put in an application but I told the security man on the gate that someone had asked me to come along.

Fortunately they were doing interviews and he permitted me to enter. They gave me an interview and I was selected.

Now what I would love to see in Ghana is the growth of radio. Most radio stations are handled by businessmen and politicians who put up stations to make money or for political motives. That is what is killing the radio industry right now.

What programmes are you working on?

A poster detailing Kapital FM's mission and vision.

I host a programme called Your Health. The main problem here is malaria, especially for children aged up to five. Another problem is that people are becoming more sedentary. They don't do a lot or exercise.

So are you saying that Ghanaians are turning into a bunch of fatties?

(laughing) In Ghana, if you put on weight it means that, if you are a married woman, your husband is taking good care of you. Just last week we talked about this. How being overweight really can kill and that we should cultivate a more
positive lifestyle. We had lots of calls and text questions.

I also have a programme on Saturdays called Weekend Agenda. Last week I interviewed a lady and gentleman to find out what women do not like about men, and vice versa.

So what is the biggest thing women in Kumasi do not like about men?

That men do not give women their free will. The men want to control them all the time and behave in a certain way.

And what do men not like about women?

That women are sometimes too demanding. Sometimes, if they're in a relationship, the woman will come to their house and leave belongings behind – maybe a pair of shoes or a dress – and men don't like that.

Ah! It explains the current favourite song on your playlist – Odwo – does that song sum up life in Kumasi?

Exactly!

What do you do when you're not working?

I read a lot. Not novels but books about marketing and accounting. I love going on the internet to research. I still want to further my education. I believe that whatever you are doing you need to do it very, very well.

Kapital Radio broadcasts from Kumasi on 97.1 FM


This article appears in the July - September 2008 edition of BBC Focus on Africa Magazine.

focus on africaFocus On Africa
The magazine for Africa from the BBC World Service
Ugandan readersSubscribe to the magazine
Click here for current rates and details of how to subscribe
LOCAL LINKS
Reaching Out
04 March, 2008 | News
Skyy High
10 December, 2007 | News
The Real Deal
07 September, 2007 | News
Much to Talk About
25 May, 2007 | News
Keeping It Clean
08 March, 2007 | News
SEE ALSO
Email a friendPrintable version
SERVICESAbout Us | Feedback | Daily Email | News on mobile devices
BBC Copyright Logo
^^ Back to top
BBC News >>|BBC Sport >>|BBC Weather >>|Learning English >>
BBC Monitoring >>|BBC World Service Trust >>
Help|Site Map|Privacy