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| | Saturday, 8 June, 2002, 10:27 GMT 11:27 UK Players in World Cup row  Sponsorship is vital to the competition's success A contracts row is brewing between the International Cricket Council (ICC) and leading players over sponsorship rights for the World Cup. If unresolved it could lead to players boycotting functions involving the competition's major backers for fear of jeopardising deals with their existing sponsors. The ICC have signed deals with a number of companies and part of those agreements is that players will endorse their products during the World Cup.
Tim May, chief executive of the Federation of International Cricketers' Associations, is worried his members could be sued by their sponsors if they associate themselves with the ICC's partners. "There are four or five months to go on this issue and we are still trying to negotiate," he told BBC Sport Online. "We have got to resolve it sooner rather than later so players know what the ground rules are, but we are running into a bit of a problem. Boycott "Boycotting functions is not something we want to do and we will always try and negotiate around the table.
The ICC endured a similar situation six years ago during the 1996 World Cup when Coca-Cola sponsored the tournament. Major rivals Pepsi had signed up the Indian team and they were told to avoid the drinks cart during matches as it carried the Coca-Cola logo. May is set to meet the ICC again in July in a bid to thrash out a deal before the start of the Champions Trophy in Sri Lanka in September. | |
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