Robinson wants a change of style

Robinson believes the team's mindset "really narrrowed" leading up to the World Cup, inhibiting their style.

"We have to broaden our horizons and widen our perspective in how we play, particularly in attack," he said.

"The only way you are going to do that is by creating a 'no-fear' environment and giving players the opportunity to express themselves."

Robinson begins his reign against Canada on 13 November, followed by Tests against South Africa and Australia.

You just don't see the same creativity that you used to Andy Robinson

England have lost five of their last six internationals, and Robinson believes a lack of imagination - on and off the field - has contributed to their poor form.

"We've had a fear of making mistakes and we've been a little too conservative," he said.

"Some of what we've been trying to do hasn't stimulated the players enough to go out and have the attitude that we really can play from anywhere.

"It's not necessarily about experimenting. It's about understanding what you think your limitations are and then being able to play outside of those limitations, to push yourself outside of the comfort zone.

"We haven't done that as a coaching group over the last six months. We haven't done it as an organisation."

Robinson believes the evolution of the Zurich Premiership has not necessarily helped the England team.

Robinson adds youth to mix

"We've lost some of our creativity, and it has been a bit of a downward spiral in some respects," he told the latest edition of England Rugby magazine.

"That is not just in the England set-up, but in the Zurich Premiership too. You just don't see the same creativity that you used to.

"As a group of coaches in England, we have to assess how to break down defences - because defences are dominating everything right now.

The first step towards solving a problem is recognising it From Sammy Have your say on Scrum V

"Promotion and relegation, and the need to get results at club level has had a lot to do with it, as has the fitness level of players.

"Gaps don't start to appear towards the end of a game, as they once did. But there is plenty of space on a rugby pitch; it's just a question of finding it.

"That is where the creativity comes in, and we have to challenge the players to rise to the task at hand."