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Olympians Jonathan Edwards and Sharron Davies lend their support to the launch of London's bid for the 2012 Games

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Culture Secretary Tessa Jowell joins Mayor of London Ken Livingstone in backing the cause

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Livingstone also finds time to renew his acquaintance with Prime Minister Tony Blair

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Bid chairman Barbara Cassani unveils the plans for the Games, which aim to make the most of London's landmarks

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Prime Minister Tony Blair claims the country's passion for sport puts the bid in a strong position

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The proposed east London base for the Olympics will be completely regenerated with new facilities for the Games

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This is a representation of the sight that will grace the London skyline in eight years time if the bid is successful