McLaren are hoping to attract more attention with their new livery

McLaren hope the new colourscheme, a break from the silver and grey that has adorned the cars since 1997, will attract more television coverage.

Colombian Juan Pablo Montoya, who will team up with Finn Kimi Raikkonen for a second season this year, said: "Wow, what a beautiful looking car.

"I have obviously been testing the car quite a bit already (in orange) but seeing it like this is something else."

The new livery features a splash of red on the front and rear wings, as a precursor to the arrival in 2007 of mobile phone giant Vodafone as the team's title sponsor.