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| National heads betting bonanza The National is worth up to �100m to the bookies By BBC Sport Online's Mark Barden It's the biggest sporting weekend of the year, and the bookmakers are rubbing their hands in anticipation. The Grand National always ensures an early-April bonanza for the bookies as once-a-year punters flock to have a flutter. Race day is worth up to �100m to the betting industry, and this year's Aintree marathon will be especially welcome after racing's recent troubles. But, as if that isn't enough to keep bookmakers happy, this year's Aintree extravaganza is sandwiched by top-quality sports attractions.
As well as the National, Saturday 7 April sees England take on France in the Six Nations Championship, with Wales playing Italy the following day. That evening, Naseem Hamed fights Marco Antonio Barrera in Las Vegas for the right to be called the world's best welterweight boxer. Then on Sunday, it's Liverpool v Wycombe and Spurs v Arsenal in the FA Cup semi-finals, and the climax in Augusta of the US Masters golf. Sean Boyce, spokesman for Britain's biggest bookmaker Ladbrokes, said: ""This year's National weekend is very similar to 1999 in being a really bumper one for major events. "At the time, we described it as our biggest-ever weekend, but who knows? This year's might surpass it." Biggest betting event Boyce said betting on the Grand National would dwarf the sums wagered elsewhere. "It's the single biggest betting event of the year by a country mile," he said. "Just to put it into perspective, our turnover for the whole of Euro 2000 wasn't as big as it is on a Grand National afternoon."
However, every bookmaker is keen to give occasional gamblers other "opportunties" to part with their hard-earned cash. William Hill spokesman Graham Sharpe said: "The National is our shop window. "It's also the one day of the year when betting on racing and other sports come together. "Someone who specialises in betting on, say, Formula One won't usually bet on horses, but they will on National day." Boyce said: "With the National bringing people to our shops and website, it's a good chance to show them other ways they could be having a flutter. "We're also introducing a new betting slip for the National which lists every runner. "It simplifies the placing and processing of bets and speeds up pay-outs, so it should be a winner with occasional customers." Global profile Boyce claimed the number of customers combining two or more events in their bet has increased in recent years. "There will be plenty who take National weekend as their cue to add to their interest in the host of events being televised live." Sharpe said a rapid rise in internet betting has underlined the National's global profile. "It's always been a race seen around the world, but now it's also gambled on around the world," said Sharpe.
Punters outside the UK may have little idea of how hard British racing has been hit, first by the wet winter then the foot-and-mouth crisis. But the bookies know better than to bemoan any losses. Sean Boyce said: "It just wouldn't be right for us to complain. "Yes, turnover is down, but that is nothing like as grim for us as what the farming and racing industries have been through. "But, nevertheless, Grand National weekend should prove to be a welcome boost." Graham Sharpe added: "We lost the Cheltenham Festival because of foot-and-mouth, so the National has become a real talisman. "Things have been bad for racing, but we're rallying round to show that if the Grand National is still there, all is not lost." |
See also: 28 Feb 01 | Other Sports 07 Mar 01 | Sport Front Page 08 Mar 01 | Other Sports 28 Feb 01 | Funny Old Game 14 Feb 01 | Other Sports Internet links: The BBC is not responsible for the content of external internet sites Top Grand National stories now: Links to more Grand National stories are at the foot of the page. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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