Oxford United have announced Bridle Insurance will be the team's shirt sponsors for next season.
The company are replacing long-term backers Buildbase, who have sponsored the club for a decade.
Bridle's chief operations officer Neil Fox said: "We would all like to acknowledge the marvellous support the club has received from Buildbase.
"It was an easy decision to increase our involvement. Oxford United is a massive part of the community."
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