Norwich City fans will be able to bid for the shirts after the game

Norwich City have unveiled the special shirt they will be wearing when they host Doncaster Rovers on Saturday.

The Canaries' main sponsor Aviva has agreed to make way for a local charity to have its logo on the team's shirts for one match only.

The Benjamin Foundation, which provides accommodation and counselling services to young people, won a public vote.

The shirts will be auctioned off after the match to raise more money for the north Norfolk-based charity.

Norwich manager Glenn Roeder told BBC Radio Norfolk he thinks football clubs should do more to help good causes.

"Sometimes we forget that we are so privileged in football and I often try to remind the players not to take it for granted," he said.

"We get the best of everything and it doesn't do any harm whatsoever to give up some of our time and to help out some of these charities."

The Benjamin Foundation was set up by Richard Draper after his son Ben was killed in a motorcycle accident in 1992 at the age of 17.

More than 30 Norfolk-based charities applied for the opportunity, with a final shortlist of five going to a public vote.

"It's going to be phenomenal and I can't think what the emotions are going to be like," said Mr Draper, a lifelong Canaries supporter.

E-mail this to a friend

Printable version