Blackburn are to cut the cost of the average season ticket at Ewood Park by more than a quarter next season. Rovers will pass on savings totalling more than �1m to fans in a bid to halt falling attendances.
Blackburn chairman John Williams said: "We hope these prices will retain existing fans and also attract back those who have not been for some time.
"We have recognised the concern of fans who feel that the cost of watching live football has become too expensive."
The Premier League's new �625m overseas TV rights deal has increased pressure on top clubs to cut prices.
 | I've been lucky enough to play in front of packed stadiums across Europe and I know the positive effect it can have - so it would be great to see Ewood packed every week next season. Blackburn manager Mark Hughes |
Rovers join Chelsea, Everton, Bolton and Wigan in confirming a reduction or a freeze in ticket prices for the 2007/08 season.
Under the new pricing scheme, 5,500 season tickets will be available at �249, while the average for the Blackburn End will fall by 30% from �425 to �299.
The most expensive ticket will come down from �595 to �399.
Rovers will also launch a "We Believe" campaign to demonstrate their commitment to grassroots fans.
Williams added: "We have addressed this issue and at the same time made sure we remain competitive on the pitch.
"Fans want to see the best players in action at Ewood Park and for the club to continue to be a force in the Premiership.
"We believe that the best way to enjoy Premiership football is watching it live in the stadium.
"We will continue to look at different ways to add extra value for season ticket holders as they are the lifeblood of the club."
Rovers' average crowd this season has been little over two thirds of Ewood Park's 31,000 capacity.
And Blackburn boss Mark Hughes added: "The players all want to play in front of full stadiums and it makes a huge difference to them.
"The supporters really can act as the 12th man and lift the players.
"I've been lucky enough to play in front of packed stadiums across Europe and I know the positive effect it can have, so it would be great to see Ewood packed every week next season.
"When the ground has been full for games this season against the likes of Liverpool and Bolton the atmosphere has been amazing.
"Football is a passionate game and we want passionate supporters in Ewood Park to help inspire the team.
"Cost is an issue and we have taken the bull by the horns and reduced prices and hopefully this will encourage even more supporters to come to games."
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