Man City unveil AI-inspired kit created by fan on 'lunch break'

Manchester City have unveiled a new AI-inspired design for this season's third kit - the first time in professional football that such a tool has been used.

Supporters were given the opportunity to design the Puma kit using a custom generative AI tool which turns written prompts into kit designs within seconds.

City fans from more than 200 countries forwarded their vision for what the third kit should look like, resulting in more than 180,000 unique shirts.

Following 1.7m ratings, the most popular kits were shortlisted to the final 10, which went to fan vote in January 2025 and the winning design was selected.

Lifelong City fan Elliott, who designed the winning kit, said: "City has been part of my life for as long as I can remember, so to have designed a kit that will now be worn by the players is a genuine honour.

"I have always loved football shirts and design, and I created mine using Puma's AI creator on my lunch break, never imagining it could actually become a City kit.

"The whole experience has been incredible, from seeing people react to the design, to seeing it on the players for the first time when I was invited to the kit shoot."