WRU women's boss Moore to leave for ECB role

Belinda MooreHuw Evans Agency

Belinda Moore will leave her position at the WRU in March

Belinda Moore will leave her role as head of women's and girls' rugby at the Welsh Rugby Union (WRU) to join the England and Wales Cricket Board (ECB) as The Hundred's growth director.

Moore was appointed in January 2025 when the role was created after the WRU's independent review in 2024.

Her contract was initially until the Women's Rugby World Cup 2025 in England, but was extended until the end of the 2026 Women's Six Nations.

Wales had a disappointing World Cup campaign, failing to qualify for the quarter-finals and were the first team to be knocked out of the tournament.

The former chief executive of Premiership Women's Rugby (PWR) was a high profile appointment by the WRU and was tasked with helping to transform the game from pathways to professionalism, while improving the culture.

Moore played a role in the expansion of the new Celtic Challenge, the cross-border league between sides from Ireland, Scotland and Wales.

She will leave her position at the WRU in March and help find a successor.

In the meantime Moore will also be involved in negotiations over contracts for Wales women's leading players.

Moore, the wife of former England hooker Brian, said: "The intention was always to start the process to embed the women's game at the Welsh Rugby Union and to identify and find my successor.

"There is no denying this has been a challenging year after the recent World Cup campaign but there is genuine exciting young talent coming through and we are seeing those players excel in the new expanded Celtic Challenge.

"We had a record crowd for a Wales women's team for the visit of England at the home of Welsh rugby for last season's W6N.

"It shows how quicky the women's game in Wales has developed that it is now an expectation that the national team play international rugby at the best stadium in the world."

WRU chief executive Abi Tierney said: "We are grateful for the work Belinda has done with the Wales women's national squad and for her willingness to play a key role in the appointment of her successor."