Use BBC.com or the new BBC App to listen to BBC podcasts, Radio 4 and the World Service outside the UK.

Find out how to listen to other BBC stations

Episode details

World Service,26 Feb 2025,17 mins

How do you save a brand in crisis?

Business Daily

Available for over a year

We look at how to rescue brands on the brink. We hear inspired sloganeering and learn about the audacious marketing that have helped companies – even towns and cities – to turn their reputations around. If you would like to get in touch with the show, please email: [email protected] Producer/presenter: David Reid (Photo: A businessman covers his eyes and extends his arm to prevent a series of heavy walls from falling on him. Credit: Getty Images)

Programme Website
More episodes