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Episode details

World Service,04 Sep 2024,17 mins

How manifesting became big business

Business Daily

Available for over a year

Dua Lipa, Ariana Grande and even Donald Trump have signed up to the manifesting philosophy - the trend in believing that dreams can come true if you envision a positive outcome. But does it hold the secret to financial and professional success or is it a pseudoscientific fad? And what's behind the meteoric rise of this new-age practice? From books and podcasts to thousands of creators and videos on social media, Megan Lawton traces the history, investigates the methods and explores the latest wave of this 'positive mindset phenomenon'. Presented and produced by Megan Lawton (Picture: Alicia Tghlian runs manifesting platform, Growth for Girlies, from her condo in Toronto, Canada.)

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